Fractional CMO · Brand Strategy · Creative Direction
I’m Sharissa — a Fractional CMO and brand strategist. I give personal brands, startups, and established companies the strategic marketing leadership they need to grow, without the cost of a full-time hire.
Sharp strategy and real creative craft — accelerated by a modern, AI-powered process that moves faster than a traditional agency.
TRUSTED LEADERSHIP · PROVEN RANGE
Great products stall when marketing has no owner — freelancers pulling in different directions, a junior team without a strategist, or an agency that reports activity instead of outcomes. What’s missing isn’t more content. It’s a senior mind setting the direction.
Marketing runs on guesswork and whoever’s loudest that week.
A single strategic leader who sets the direction, aligns the team, and owns the outcome.
A retainer that hides its process and measures the wrong things.
Transparent strategy and creative you can see, understand, and build on — led by someone who has run the agency, not just talked about one.
Choosing between “fast and cheap” or “considered and slow.”
Both. A modern, AI-accelerated workflow delivers the pace of a big team with the craft of a senior strategist.
THE FLAGSHIP ENGAGEMENT
For companies that need senior marketing leadership but aren’t ready for — or don’t need — a full-time CMO. I step in as your strategic marketing lead: setting the vision, building the plan, directing the creative, and holding the team accountable to results. You get executive-level thinking and hands-on direction, at a fraction of the cost and commitment.
Startups scaling past their first hires, established companies between CMOs, and ambitious brands that want senior direction without senior overhead.
A clear brand and go-to-market direction the whole team can rally behind.
Messaging and campaigns that actually sound like your brand and move people.
I lead your marketers, freelancers, or agencies so the work stays aligned and on-outcome.
Defined KPIs, regular reporting, and a process that compounds instead of resets.
Whether you want to learn the thinking, get strategic guidance, or hand leadership to me entirely — there’s a way to work together that fits where you are.
Free daily insights on brand, marketing, and strategy across TikTok and the blog. Real thinking from inside a working agency — no gatekeeping. The best place to see how I approach a brand before we ever talk.
For founders and marketers who want senior guidance without a full engagement — 1:1 strategy intensives, brand and positioning audits, and practical templates that compress months of trial-and-error into a clear plan.
When you’d rather own the outcome than the process. I lead as your Fractional CMO, or my agency, White Wolf Marketing, runs the full strategy and execution for brands ready to scale seriously.
A SMARTER STARTING POINT
Enter your website or handle and get an instant read on how clearly your brand shows up, where the strategy gaps are, and what to fix first. It’s the same lens I bring to a first strategy call — powered by AI so you get the insight immediately, no email required.
A short, practical note each weekday on brand, strategy, and what’s actually working in marketing right now — drawn straight from the work I do inside my agency. Free, and easy to unsubscribe. The people who read it are the ones who stay a step ahead.